Alfa Romeo appoints Cristiano Fiorio responsible for Alfa Romeo Formula One, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO. Following the recent renewal of the partnership between Alfa Romeo and Sauber Motorsport, Fiorio assumes responsibility for the program, focused on maximizing results with goals of gradual improvement.
Born in Turin, Italy, in 1972, Fiorio worked for Fiat Chrysler Automobiles (FCA) since 2013, holding various positions over the years. Most recently, he was responsible for brand marketing communication for Europe, Middle East and Africa (EMEA) and responsible for advertising, digital, events, sponsorships and trade shows for all the FCA brands. In November 2019, he also led the team that launched the new Fiat 500e.
Alfa Romeo’s presence in motorsport, particularly in Formula One, will continue to play a key role in the future of its brand DNA as it has for 111 years. Formula One is the ultimate laboratory of change and, therefore, a key test bed for Alfa Romeo on its path to electrification.